wait a minute…

I'm a strategic UX Research leader who helps teams build better products by focusing on the "why" behind user behavior. My journey has always been about understanding people and translating that understanding into action—whether that's shaping a product roadmap or framing a photograph.

My approach is driven by a simple principle: Empathy and exposure are two sides of the same coin.

Empathy is the foundation of my research. It's the commitment to deeply understanding our users' needs, motivations, and frustrations. I believe that truly great products are born from a deep, human-centered understanding of the people they serve.

Exposure is my practice of stepping outside my professional sphere to observe and document the world around me through photography. My camera is a tool for gaining fresh perspective, challenging my own assumptions, and capturing the unexpected moments that reveal a deeper truth about the human experience.

My work in UX research informs my photography, and my photography sharpens my skills as a researcher. Together, they create a powerful feedback loop that fuels my creativity and strategic thinking.